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Wednesday, February 18, 2015

English Google Webmaster Central office-hours hangout


Very helpful and reliable source of information if you have some inquiries related to structuring website design and management!

Tuesday, February 17, 2015

Optimization and Promotion Of A Business Website

Promoting a business company on the internet is much different like we do in a traditional way. If I could still recall, there was a time that print advertising was the best form of promoting a business to its client’s or customers. These methods -- business companies let their business information be posted on Yellow Pages, maybe a few more in local papers and then wait for their phone to ring.

But in today’s era, the marketing industry has migrated to the online world and so as methods in advertising as well. Virtual advertising is quite different in advertising in a traditional way. There are lots of things you need to consider and a great variety of options to choose from. To successfully promote your business these options should be carefully planned and must be correctly implemented.

The only thing that has not been changed since then was the information of the business must be correctly printed in a way that customers/clients will not get redirected or confused (especially the address and contact information) on where they can contact you.

In the online world, these data or information are collected by “bots” or “spider bots” --- these are program codes used by any search engine companies to crawl any website they could find to gather and collect data resources and then stored back on their servers forming it as information. Then these are used as basis for their ranking factors in measuring website or webpage on their search results.

Now, to shorten up this discussion --- there are ways or methods or formats that search engine will collect data on each website they could crawl. And as for the company --- the most important information that should be collected with these “bots” are the Business NAP (Name – Address – Phone / Contact Information). Most search engine follow a certain programmatically format in collecting these information (schema.org). --- Google use these format in order to identify which data are being stored.

To explain further here is a link that has been provided by Google for us to determine how they collect these data or information for each page in a website. --- http://www.google.com/webmasters/tools/richsnippets

Tuesday, February 3, 2015

Blogging Is Great To Get Into With Good Advice

A blog is something that can only benefit you and not hurt you, most of the time that is. Once you establish a presence online via blog you then create more potential followers for you and your business that you didn't previously have. You see there is much to gain when you create a blog, so read through this article and see how blogging can help you.

Make sure that you are accepting and submitting valuable comments. You want to have as many ways as possible for a back link to happen. When you do comment, add your URL so that you will have a link created to your blog. This will make it easy for others to find you.

An important part of having a blog is to voice your own opinions. Find a subject that you are truly interested in and are knowledgeable about and then put yourself out there. People like to hear the opinions of others. Opinions usually get a reaction and reactions garner readers and comments.

Owning your domain name, instead of taking advantage of a free site, can serve to your advantage. It only costs a few dollars, but gives you the ability to brand your website and increase your search engine rank. It also makes it easier for readers to remember who you are.

Keep your readers' attention by reducing the text blocks. If your readers see a large, ongoing length of text, they are apt to move on. This intimidates the viewer’s sense of comfort and ease of reading. They will anticipate a more interesting read if they see small chunks of text, that are easy on the eyes.

You can have an excellent blog that would target an audience and bring in many readers, but without a great domain name you have nothing. Keep the domain name for your blog simple yet direct and effective. Think about your target niche, and choose the appropriate domain name for your blog as if you were thinking hard about a great title.

Learn everything you can about topics related to your blog. The more quality information you can share, the better your blog will be. The greater your knowledge, the more readers will view you as an expert in the field. This will make the reader more likely to share links to your blog with their contacts.

Try participating in some online group projects. Attempt to do some collaborative writing challenges online. You can do things like guest blogging, or even writing some e-books. It can be a very productive learning experience. It's also great for promotion and it can help you experiment with various writing styles.

Blogging is a great way to promote a product or web site, if you encourage comments and discussion, that is. Blogs are informal and easy to set up, which means you can add as many posts as you want to describe your product and even ask your readers for valuable feedback. So, if you are selling a product in a brick and mortar store or on a web site, you should set up blog to take advantage of the marketing opportunities that it creates.

Be sure to keep it simple. Blogging isn't the same as philosophy. Even if you wish to explain any complicated concepts, try your best to keep them as simple as possible. Your blog competes with many other information sources, so it needs to be as easy to understand as possible.

As you have seen, blogging is an exciting new form of communication that can have immediate results and a positive impact on your web-based business or information site. Determine what tone and voice you want to portray then jump right in and start blogging right away! Your site visitors will respond in way that makes the effort worth your time.