Driving traffic and optimizing certain affiliate websites/products that we already have setup must be handled or managed in a custom way, depending on the available affiliate product or what product is being marketed.
First, to clarify these terms before we proceed and to avoid confusion. We must be able to define what is "Driving traffic" and "optimizing" because if we can't define these 2 terms, definitely or mostly what would instinct to our minds is that we create backlinks from the different blogs; websites; forums; social media accounts and any other places on the internet that we could possibly drop our hyperlinks/backlinks that would let the readers visit to our website. If that is the set of perspective we have in our mind, then we are not driving any traffic to our affiliate website/product page with the potential readers/buyers/visitors that we wanted to supposedly and also we are not optimizing our affiliate website/product page as well. In fact we are not making any sale to our campaign! What is being done are just creating spams from different website location with a series of temporary traffic to our website. And these are called trash visitors of our website.
So to define, "driving traffic" with the potential buyers/readers/visitors to our website is the key to make a sale. It means, we have to determine who are those potential buyers/readers/visitors by knowing our affiliate products better! If we know that our affiliate product is about make up and cosmetics, then we already know our target buyers and where to find them.
Target buyers: Girls ages around 18 to 30.
Where to Find them: Facebook or other social media accounts (Not all social media accounts are useful but it depends on your campaign. I mean if you are to find for Girls ages around 18 to 30, then definitely you won't find them on fuckbuddy.com --- a pornographic social media account --- let's just say that exist to make an example and let's make it simple let's assume we are using facebook.com.
So from there, we could gather potential buyers/readers/visitors to visit our website that is more probable to purchase (at least 80% to 90% are potential buyers) on our affiliate products. --- So that's it! The overall process called "Driving Traffic".
"Optimizing" affiliate website/product page is much more complicated and most likely not applicable for affiliate websites. "Optimizing" or SEO is a process wherein you need to create a good reputation for your business website and promote integrity in order for Google to rank your website from the keywords you wanted for your business website visibility. So this mean no black-hat strategy and it would take time for you to earn that trust and authoritative value from Google. So let's say you wanted to rank for that certain keyword/s you have to earn that by posting your articles within your blog accounts or any other niche/s using your correlated accounts! You don't need any backlinking in order for Google to determine that certain keyword is merited to your website. ("I hope you get the idea and I see many still don't understand the concept") Before, Google's page-ranking factors was backlinking --- the more backlinks the more credits/merits going to your website. Now, the more consistent you are and follow the Google Guidelines, your website gets great ranking on its SERPS.
This is to support my earlier blog post on "Understanding the Different Concepts of Online Marketing and SEO" --- These are just some of the ranking factors that Google may be considering in Ranking a Website or Webpage.
(These are just theories and believed to be true according to the writer of the post or blog post. But these theories maybe true or somewhat closely relative to the most correct procedure. Also, I wanted to emphasize that I have tried and tested these theories on an actual website optimization).
We all have our own set of ideas and rights to share a blog post! Every writer's or webmaster's right and all these theories are just self acclaimed by the Author only. Google has no participation in this assumption but they can always attest and confirm if these are true or closely related to the correct methods.